I’m a London-based product designer specializing in systems, experience, and interaction design.
With 17+ years of professional experience at the intersection of brand, product, and experience, I create seamless, scalable solutions and take full ownership of projects—from concept to delivery.
I’m currently Head of Design at Algbra, shaping product strategy and design systems for financial products.
Background
In 2008, I joined MagiClick as a Junior Designer and progressed to a Lead Designer role. During this time, I developed a strong foundation in typography, grid systems, color theory, and interface design, with a primary focus on digital banking products.
I led the design of Turkey’s first digital banking interfaces for Enpara [2012], followed by the 8× award-winning Yapı Kredi consumer website and online banking platform [2013]. Yapı Kredi was my key account, for which I delivered 20+ internal and external projects, spanning platform design and digital campaigns.
At MagiClick, I collaborated with leading Turkish and global financial institutions, designing websites, microsites, advergames, Facebook applications, iOS applications, and ATM interfaces for brands including DenizBank, QNB Finansbank, Odeabank, HSBC, and Vakıfbank.
In 2013, I served as Lead Designer on Turkcell TV+, a year-long, large-scale multi-platform project. I designed and coordinated user interfaces across seven platforms, including web, tablet, and mobile (iOS and Android), as well as set-top box and Smart TV (webOS) environments.
In 2015, I relocated to London to further develop my expertise in design and technology and founded DigitalPark, a London-based design studio. As an independent design professional, I have collaborated with agencies and global brands including beIN Media, Digitas, Hyundai, L’Oréal, and Publicis.
Client experience
- Abbott
- Algbra
- Allianz
- Aviva
- BeinConnect
- British American Tobacco
- Colgate
- Dacia
- Danone
- DenizBank [Emirates NBD]
- Diesel
- Domino's Pizza
- EnPara.com [QNB Group]
- Garnier
- GlaxoSmithKline
- Hive
- L'Oréal
- Microsoft
- OdeaBank [Bank Audi]
- Pegasus Airlines
- QNB
- Reckitt Benckiser
- Renault
- Türk Telekom
- Turkcell
- Turkish Airlines
- Volkswagen
- Yapı Kredi
- Shoal
- Publicis Groupe
- Digitas
Work experience
- Algbra Current
- Waste-Creative
- Alafortanfoni
- MagiClick Digital
Interview
- 2022, YesWeWorkFromHome ↗
Awards & Recognition
- 2022, Interactive Media Awards "Best in Class - Financial Services", Algbra
- 2017, Jury at Awwwards
- 2017, Horizon Interactive Awards “Consumer Information – Gold”, Eti Cicibebe
- 2017, Horizon Interactive Awards “Responsive & Mobile – Silver”, Eti Cicibebe
- 2017, Communicator Awards “Websites – General-Banking”, Yapı Kredi Bank
- 2017, Communicator Awards “Features – Best Practices”, Yapı Kredi Bank
- 2016, Jury at Awwwards
- 2016, W³ Awards "Social Campaigns & Transportation – Silver”, Miles&Smiles
- 2016, CSS Design Awards "Special Kudos", Eti Cicibebe
- 2016, Global Finance "Best Design – Corporate Internet Banking" Yapi Kredi Bank
- 2016, Interactive Media Awards "Best in Class - Banking", Yapi Kredi Bank
- 2016, Interactive Media Awards "Best in Class - Financial Services", Yapi Kredi Bank
- 2016, Stevie® Awards "Silver - Financial Services", Yapi Kredi Bank
- 2016, Stevie® Awards "Silver - Best Interface Design", Yapi Kredi Bank
- 2016, Stevie® Awards "Bronz - Best Overall Web Design", Yapi Kredi Bank
- 2016, Stevie® Awards "Bronz - Banking", Yapi Kredi Bank
- 2016, Altin Orumcek "Corporate Website - 3nd winner", Yapı Kredi Bank
- 2016, Feature on "Behance Student Show" about Chippin
- 2015, W³ Awards "Website Features & User Experience - Gold", Turkcell TV Plus
- 2015, W³ Awards "Marketing Effectiveness & Transportation / Silver", 25 Million Miles
- 2015, AME Awards® "Event - Bronze" for Turkish Airlines Eye of the Fan - Italian Job
- 2015, IAC Awards "Best Broadcasting Interactive Application" for Turkcell TV Plus
- 2015, IAC Awards "Outstanding Integrated Ad Campaign" for THY 25 Million Miles
- 2015, Stevie® Awards "Banking - Gold" for Yapı Kredi Bank
- 2015, Stevie® Awards "Financial Services & Insurance - Bronze", Yapı Kredi Bank
- 2015, Stevie® Awards "Best Interface Design - Bronze", Yapı Kredi Bank
- 2015, Altin Orumcek "Banking & Financial Services - Winner", Yapı Kredi Bank
- 2015, Altin Orumcek "Online Banking - 2nd winner", Yapı Kredi Bank
- 2015, Feature on "Behance Interaction" about Turkcell TV Plus
- 2014, Horizon Interactive Awards "Health - Silver", Çölyakla Yaşamak
- 2014, Horizon Interactive Awards "Responsive & Mobile - Bronze", Çölyakla Yaşamak
- 2014, Communicator Awards "Financial Service - Excellence Award", Yapı Kredi Bank
- 2014, Communicator Awards "Banking - Excellence Award", Yapı Kredi Bank
- 2014, Communicator Awards "Identity - Excellence Award", Yapı Kredi Bank
- 2014, Interactive Media Awards "Banking", Yapı Kredi Bank
- 2014, Interactive Media Awards "Financial Services", Yapı Kredi Bank
- 2014, Altin Orumcek "People’s Choice", Turk Telekom Kariyer
- 2014, Featured in "Search the focus with the GSA, Yapi Kredi Bank" by Google for Work
- 2013, Horizon Interactive Awards "Banking & Finance - Bronze", Yapı Kredi Bank
- 2013, Horizon Interactive Awards "Consumer Information - Bronze", TT Kariyer
- 2013, Stevie® Awards "Banking & Financial Services - Bronze", EnPara.com
- 2013, Altin Orumcek "3nd winner", The Marmara Hotels
- 2013, Altin Orumcek "People’s Choice", Enpara.com
- 2013, Altin Orumcek "People’s Choice", Enpara.com
- 2012, Altin Orumcek "2nd winner", Tarihe Meydan Okuyan Sesler
- 2011, Altin Orumcek "3nd winner", Borusan Mannesman
- 2010, Interactive Media Awards "Lifestyle - Best in Class", Adios Card
- 2010, Interactive Media Awards "Lifestyle - Outstanding Ach.", Adios Card Premium