Serkan Bayburtlu
Shoal
I led design across key product initiatives, shaping solutions from concept to production at scale. I focused on simplifying complex workflows into intuitive, scalable experiences rooted in real user needs and long-term product vision.
Partnering closely with product and engineering leaders, I drove design decisions, aligned teams around shared outcomes, and delivered cohesive experiences across web and mobile platforms.
Shoal was incubated and funded by SC Ventures, the innovation arm of Standard Chartered Bank.
Algbra
I set the design direction for core product features, owning work from early discovery and research through high-fidelity design and delivery. I tackled complex financial and regulatory challenges by turning them into clear, trustworthy experiences that balanced user needs with business and compliance constraints.
Working closely with Product and Engineering leadership, I helped define product strategy, influenced roadmap decisions, and raised the quality bar across mobile, web, and internal applications.
