Serkan Bayburtlu
⬣

I led design across key product initiatives, shaping solutions from concept to production at scale. I focused on simplifying complex workflows into intuitive, scalable experiences rooted in real user needs and long-term product vision.

Partnering closely with product and engineering leaders, I drove design decisions, aligned teams around shared outcomes, and delivered cohesive experiences across web and mobile platforms.

I set the design direction for core product features, owning work from early discovery and research through high-fidelity design and delivery. I tackled complex financial and regulatory challenges by turning them into clear, trustworthy experiences that balanced user needs with business and compliance constraints.

Working closely with Product and Engineering leadership, I helped define product strategy, influenced roadmap decisions, and raised the quality bar across mobile, web, and internal applications.