Serkan Bayburtlu
— Product Designer
London, UK
2023 [v1]
I am Serkan, a product designer focusing on design systems and UI/UX. Currently at Algbra to help build the ethical finance app.
tl;dr
I was born1990 and raised in Istanbul before moving to London2015, UK.
Over the past 15+ years, I have worked the privilege to work with remarkable individuals and brands — from industry giants like British American Tobacco, Danone, Diesel, HSBC, L'Oréal, Turkcell, Turkish Airlines, Unilever and Volkswagen to locally well-known brands and innovative start-ups.
2008
After finishing high school, I began working as a Junior Designer at MagiClick, my dream job. The first few years expanded my knowledge about typography, grid system, and colours.
I led the design of Turkey's first digital banking interfaces for Enpara2012. Afterwards, I designed the award-winning [8x] Yapi Kredi2013 consumer website and online banking platform, for which we used the Google Search API. Also, Yapı Kredi was my key brand, so I have done more than 20+ internal and external projects.
Magiclick gave me the opportunity to work with Turkey and the biggest global banks. I have designed websites, microsites, advergames, Facebook apps, iOS apps, and ATM interfaces for brands such as DenizBank, QNB Finansbank, Odeabank, HSBC, and Vakıfbank.
2013
After an incredible time at MagiClick, as the lead designer in the Turkcell TV+ project2014, which lasted about a year, I prepared interfaces for seven platforms: web, tablet and phone (iOS, Android), Set-top box, and Smart TV (webOS).
I designed the microsite and all other digital materials of the Eye of the Fan project for the Euroleague sponsored by Turkish Airlines.
2015
I quit my job and moved to London to expand my knowledge and skills in the design and technology industry.
Also, as an independent design professional, I founded a London-based design studio called DigitalPark. I have collaborated with agencies and clients, including beIN Media, Digitas, Hyundai, L'Oréal, Publicis, and Waste.
Currently
Running an independent studio design practice, and working as the Head of Design at Algbra, an innovative startup that provides ethical financial services through a digital finance app.
What I do
- New digital-first brand or redesign for all touchpoints
- Improving current product or website user journey
- Designing applications for handheld devices, including mobile phones, tablets, smartwatches, smart TVs, and set-top boxes
- Creating design systems
- Results driven redesign
- Prototyping to test digital concepts or products
Selected Clients
- Abbott
- Allianz
- Algbra
- Aviva
- beIN Media Group
- BAT
- Canderel
- Colgate
- Dacia
- Danone
- DenizBank Emirates NBD
- Diesel
- Domino's Pizza
- EnPara.com QNB Group
- Garnier
- GSK
- Hive
- L'Oréal
- Microsoft
- HSBC
- OdeaBank Bank Audi
- Pegasus Airlines
- QNB FinansBank
- Reckitt Benckiser
- Renault
- Türk Telekom
- Turkcell
- Turkish Airlines
- Vakıfbank
- Volkswagen
- Yapı Kredi
Awards
↘ Recognition
2022
- Interactive Media Awards Honoree in "Best in Class - Financial Services" for Algbra
2017
- Jury at Awwwards
- Horizon Interactive Awards Honoree in “Consumer Information – Gold” for Eti Cicibebe
- Horizon Interactive Awards Honoree in “Responsive & Mobile – Silver” for Eti Cicibebe
- Communicator Awards Honoree in “Websites – General-Banking” for Yapı Kredi Bank
- Communicator Awards Honoree in “Features – Best Practices” for Yapı Kredi Bank
2016
- Jury at Awwwards
- W³ Awards Honoree in "Social Campaigns & Transportation – Silver” for Miles&Smiles / Tatilemoji
- CSS Design Awards "Special Kudos" for Eti Cicibebe
- Global Finance Honoree in "Best Design — Corporate Internet Banking" for Yapi Kredi Bank
- Interactive Media Awards Honoree in "Best in Class - Banking" for Yapi Kredi Bank
- Interactive Media Awards Honoree in "Best in Class - Financial Services" for Yapi Kredi Bank
- Stevie® Awards Honoree in "Silver Stevie - Financial Services" for Yapi Kredi Bank
- Stevie® Awards Honoree in "Silver Stevie - Best Interface Design" for Yapi Kredi Bank
- Stevie® Awards Honoree in "Bronz Stevie - Best Overall Web Design" for Yapi Kredi Bank
- Stevie® Awards Honoree in "Bronz Stevie - Banking" for Yapi Kredi Bank
- French Design Index "Site of the Day" for Personal Portfolio
- Altin Orumcek Honoree in "Corporate Website - 3nd winner" for Yapı Kredi Bank
- Published "Personal Portfolio" in SiteInspire
- Published "Personal Portfolio" in CSS Light
- Published "Eti Cicibebe Website" in CSS Light
- Feature on "Behance Student Show" about Chippin
2015
- W³ Awards Honoree in "Website Features & User Experience - Gold" for Turkcell TV Plus
- W³ Awards Honoree in "Marketing Effectiveness & Transportation / Silver" for 25 Million Miles
- AME Awards® Honoree in "Event - Bronze" for Turkish Airlines Eye of the Fan - Italian Job
- IAC Awards Honoree in "Best Broadcasting Interactive Application" for Turkcell TV Plus
- IAC Awards Honoree in "Outstanding Integrated Ad Campaign" for THY 25 Million Miles
- Stevie® Awards Honoree in "Banking - Gold Stevie" for Yapı Kredi Bank
- Stevie® Awards Honoree in "Financial Services & Insurance - Bronze Stevie" for Yapı Kredi Bank
- Stevie® Awards Honoree in "Best Interface Design - Bronze Stevie" for Yapı Kredi Bank
- Altin Orumcek Honoree in "Banking & Financial Services - Winner" for Yapı Kredi Bank
- Altin Orumcek Honoree in "Online Banking - 2nd winner" for Yapı Kredi Bank
- Feature on "Behance Interaction" about Turkcell TV Plus
2014
- Horizon Interactive Awards Honoree in "Health - Silver" for Çölyakla Yaşamak
- Horizon Interactive Awards Honoree in "Responsive & Mobile - Bronze" for Çölyakla Yaşamak
- Communicator Awards Honoree in "Financial Service - Excellence Award" for Yapı Kredi Bank
- Communicator Awards Honoree in "Banking - Excellence Award" for Yapı Kredi Bank
- Communicator Awards Honoree in "Identity - Excellence Award" for Yapı Kredi Bank
- Interactive Media Awards Honoree in "Banking" for Yapı Kredi Bank
- Interactive Media Awards Honoree in "Financial Services" for Yapı Kredi Bank
- Altin Orumcek Honoree in "People’s Choice" for Turk Telekom Kariyer
- Featured in "Search the focus with the GSA, Yapi Kredi Bank" by Google for Work
2013
- Horizon Interactive Awards Honoree in "Banking & Finance - Bronze" for Yapı Kredi Bank
- Horizon Interactive Awards Honoree in "Consumer Information - Bronze" for TT Kariyer
- Stevie® Awards Honoree in "Banking & Financial Services - Bronze Stevie" for EnPara.com
- Altin Orumcek Honoree in "3nd winner" for The Marmara Hotels
- Altin Orumcek Honoree in "People’s Choice" for Enpara.com
- CSS Light "Featured of the Day" for Personal Portfolio
- French Design Index "Site of the Day" for Personal Portfolio
- CSS Reel "Site of the Day" for Personal Portfolio
- Published "Personal Portfolio" in SiteInspire
- Published "Personal Portfolio" in Reeoo CSS Gallery
2012
- Altin Orumcek Honoree in "2nd winner" for Tarihe Meydan Okuyan Sesler
2011
- Altin Orumcek Honoree in "3nd winner" for Borusan Mannesman
2010
- Interactive Media Awards Honoree in "Lifestyle - Best in Class" for Adios Card
- Interactive Media Awards Honoree in "Lifestyle - Outstanding Ach." for Adios Card Premium
Speaking
Engagements
2021
- tmlab° "Designing in UK", Remote, 2021