Serkan Bayburtlu

Hey, I’m Serkan a London based product designer, specializing in design systems and UI/UX.

During the past 12+ years I’ve worked a privilege to work with many amazing people and brands — from big companies such as British American Tobacco, Danone, Diesel, HSBC, L'Oréal, Turkcell, Turkish Airlines, Unilever and Volkswagen to smaller locally renowned brands and start-ups.

In 2015, I founded a London-based design studio under the name of DigitalPark I currently do client and personal projects of different scale and variety.

    What I do

  • New digital-first brand or redesign for all interface
  • Improving current product or website user journey
  • Results driven redesign
  • Application design for all handheld devices such as mobile phone, tablet, smart watch or TV/Set-top box
  • Prototyping to test digital concept or products to ensure that it will work in practice

Selected Clients

  • Abbott
  • Allianz
  • AnadoluBank
  • Arçelik
  • Arzum
  • AvivaSA
  • BeinConnect
  • Borusan
  • British American Tobacco
  • Canderel
  • Chippin
  • Colgate
  • Dacia
  • Danone
  • DeFacto
  • DenizBank
  • Diesel
  • Digiturk
  • Domino's Pizza
  • Efes
  • EnPara.com
  • Garnier
  • GlaxoSmithKline
  • Grundig
  • GSK
  • Hive
  • Kahve Dünyası
  • L'Oréal
  • Lassa
  • Microsoft
  • OdeaBank
  • Pegasus Airlines
  • Pınar
  • QNB FinansBank
  • Reckitt Benckiser
  • Renault
  • TAM Finance
  • The Marmara
  • Türk Telekom
  • Turkcell
  • Turkish Airlines
  • Vakıfbank
  • Vestel
  • Volkswagen
  • Yapı Kredi
  • Zorlu

Awards &
Recognition

2017

  • Jury at Awwwards
  • Horizon Interactive Awards Honoree in “Consumer Information – Gold” for Eti Cicibebe
  • Horizon Interactive Awards Honoree in “Responsive & Mobile – Silver” for Eti Cicibebe
  • Communicator Awards Honoree in “Websites – General-Banking” for Yapı Kredi Bank
  • Communicator Awards Honoree in “Features – Best Practices” for Yapı Kredi Bank

2016

  • Jury at Awwwards
  • W³ Awards Honoree in "Social Campaigns & Transportation – Silver” for Miles&Smiles / Tatilemoji
  • CSS Design Awards "Special Kudos" for Eti Cicibebe
  • Global Finance Honoree in "Best Design — Corporate Internet Banking" for Yapi Kredi Bank
  • Interactive Media Awards Honoree in "Best in Class - Banking" for Yapi Kredi Bank
  • Interactive Media Awards Honoree in "Best in Class - Financial Services" for Yapi Kredi Bank
  • Stevie® Awards Honoree in "Silver Stevie - Financial Services" for Yapi Kredi Bank
  • Stevie® Awards Honoree in "Silver Stevie - Best Interface Design" for Yapi Kredi Bank
  • Stevie® Awards Honoree in "Bronz Stevie - Best Overall Web Design" for Yapi Kredi Bank
  • Stevie® Awards Honoree in "Bronz Stevie - Banking" for Yapi Kredi Bank
  • French Design Index "Site of the Day" for Personal Portfolio
  • Altin Orumcek Honoree in "Corporate Website - 3nd winner" for Yapı Kredi Bank
  • Published "Personal Portfolio" in SiteInspire
  • Published "Personal Portfolio" in CSS Light
  • Published "Eti Cicibebe Website" in CSS Light
  • Feature on "Behance Student Show" about Chippin

2015

  • W³ Awards Honoree in "Website Features & User Experience - Gold" for Turkcell TV Plus
  • W³ Awards Honoree in "Marketing Effectiveness & Transportation / Silver" for 25 Million Miles
  • AME Awards® Honoree in "Event - Bronze" for Turkish Airlines Eye of the Fan - Italian Job
  • IAC Awards Honoree in "Best Broadcasting Interactive Application" for Turkcell TV Plus
  • IAC Awards Honoree in "Outstanding Integrated Ad Campaign" for THY 25 Million Miles
  • Stevie® Awards Honoree in "Banking - Gold Stevie" for Yapı Kredi Bank
  • Stevie® Awards Honoree in "Financial Services & Insurance - Bronze Stevie" for Yapı Kredi Bank
  • Stevie® Awards Honoree in "Best Interface Design - Bronze Stevie" for Yapı Kredi Bank
  • Altin Orumcek Honoree in "Banking & Financial Services - Winner" for Yapı Kredi Bank
  • Altin Orumcek Honoree in "Online Banking - 2nd winner" for Yapı Kredi Bank
  • Feature on "Behance Interaction" about Turkcell TV Plus

2014

  • Horizon Interactive Awards Honoree in "Health - Silver" for Çölyakla Yaşamak
  • Horizon Interactive Awards Honoree in "Responsive & Mobile - Bronze" for Çölyakla Yaşamak
  • Communicator Awards Honoree in "Financial Service - Excellence Award" for Yapı Kredi Bank
  • Communicator Awards Honoree in "Banking - Excellence Award" for Yapı Kredi Bank
  • Communicator Awards Honoree in "Identity - Excellence Award" for Yapı Kredi Bank
  • Interactive Media Awards Honoree in "Banking" for Yapı Kredi Bank
  • Interactive Media Awards Honoree in "Financial Services" for Yapı Kredi Bank
  • Altin Orumcek Honoree in "People’s Choice" for Turk Telekom Kariyer
  • Featured in "Search the focus with the GSA, Yapi Kredi Bank" by Google for Work

2013

  • Horizon Interactive Awards Honoree in "Banking & Finance - Bronze" for Yapı Kredi Bank
  • Horizon Interactive Awards Honoree in "Consumer Information - Bronze" for TT Kariyer
  • Stevie® Awards Honoree in "Banking & Financial Services - Bronze Stevie" for EnPara.com
  • Altin Orumcek Honoree in "3nd winner" for The Marmara Hotels
  • Altin Orumcek Honoree in "People’s Choice" for Enpara.com
  • CSS Light "Featured of the Day" for Personal Portfolio
  • French Design Index "Site of the Day" for Personal Portfolio
  • CSS Reel "Site of the Day" for Personal Portfolio
  • Published "Personal Portfolio" in SiteInspire
  • Published "Personal Portfolio" in Reeoo CSS Gallery

2012

  • Altin Orumcek Honoree in "2nd winner" for Tarihe Meydan Okuyan Sesler

2011

  • Altin Orumcek Honoree in "3nd winner" for Borusan Mannesman

2010

  • Interactive Media Awards Honoree in "Lifestyle - Best in Class" for Adios Card
  • Interactive Media Awards Honoree in "Lifestyle - Outstanding Ach." for Adios Card Premium

Speaking
Engagements

2021

  • tmlab° "Designing in UK", Remote, 2021

Experience

Sep 2015 – Present
DigitalPark
Designer, Founder
London

Oct 2016
Waste-Creative
Digital Designer (Contract)
London

Jul 2013 – Aug 2015
Alafortanfoni
Lead Digital Designer
Istanbul

Aug 2008 – Jun 2013
MagiClick Digital
Senior Digital Designer
Istanbul