Serkan Bayburtlu
— Product Designer
( London, UK )

I’m Serkan, a product designer specialising in design systems and UI/UX. Currently at Algbra, helping build an ethical finance app.

tl;dr

I was born ^[1990] and raised in Istanbul before moving to London, UK.

Over the past 16+ years, I have worked the privilege to work with remarkable individuals and brands — from industry giants like British American Tobacco, Danone, Diesel, HSBC, L'Oréal, Turkcell, Turkish Airlines, Unilever and Volkswagen to locally well-known brands and innovative start-ups.

Istanbul2012

2008

After finishing high school, I began working as a Junior Designer at MagiClick, my dream job. The first few years expanded my knowledge about typography, grid system, and colours.

I led the design of Turkey's first digital banking interfaces for Enpara ^[2012]. Afterwards, I designed the award-winning [8x] Yapi Kredi ^[2013] consumer website and online banking platform, for which we used the Google Search API. Also, Yapı Kredi was my key brand, so I have done more than 20+ internal and external projects.

MagiClick gave me the opportunity to work with Turkey and the biggest global banks. I have designed websites, microsites, advergames, Facebook apps, iOS apps, and ATM interfaces for brands such as DenizBank, QNB Finansbank, Odeabank, HSBC, and Vakıfbank.

2013

After an incredible time at MagiClick, as the lead designer in the Turkcell TV+ project ^[2014], which lasted about a year, I prepared interfaces for seven platforms: web, tablet and phone (iOS, Android), Set-top box, and Smart TV (webOS).

I designed the microsite and all other digital materials of the Eye of the Fan project for the Euroleague sponsored by Turkish Airlines.

2015

I quit my job and moved to London to expand my knowledge and skills in the design and technology industry.

Also, as an independent design professional, I founded a London-based design studio called DigitalPark. I have collaborated with agencies and clients, including beIN Media, Digitas, Hyundai, L'Oréal, Publicis, and Waste.

09.2015

Currently

Working as the Head of Design at Algbra, an innovative startup that provides ethical financial services through a digital finance app.

Selected Clients

Abbott
Allianz
AnadoluBank
Arçelik
Arzum
AvivaSA
BeinConnect
Borusan
British American Tobacco
Canderel
Chippin
Colgate

Dacia
Danone
DeFacto
DenizBank ^{[Emirates NBD]}
Diesel
Digiturk
Domino's Pizza
Efes
EnPara.com ^{[QNB Group]}
Garnier
GlaxoSmithKline
Grundig

GSK
Hive
Kahve Dünyası
L'Oréal
Lassa
Microsoft
OdeaBank ^{[Bank Audi]}
Pegasus Airlines
Pınar
QNB FinansBank
Reckitt Benckiser
Renault

TAM Finance
The Marmara
Türk Telekom
Turkcell
Turkish Airlines
Vakıfbank
Vestel
Volkswagen
Yapı Kredi
Zorlu

Throughout the years, I have worked with small and large clients internationally, commissioned and studio-based.

Awards
↘ Recognition

2022

Interactive Media Awards "Best in Class - Financial Services", Algbra

2017

Jury at Awwwards
Horizon Interactive Awards “Consumer Information – Gold”, Eti Cicibebe
Horizon Interactive Awards “Responsive & Mobile – Silver”, Eti Cicibebe
Communicator Awards “Websites – General-Banking”, Yapı Kredi Bank
Communicator Awards “Features – Best Practices”, Yapı Kredi Bank

2016

Jury at Awwwards
W³ Awards "Social Campaigns & Transportation – Silver”, Miles&Smiles
CSS Design Awards "Special Kudos", Eti Cicibebe
Global Finance "Best Design – Corporate Internet Banking" Yapi Kredi Bank
Interactive Media Awards "Best in Class - Banking", Yapi Kredi Bank
Interactive Media Awards "Best in Class - Financial Services", Yapi Kredi Bank
Stevie® Awards "Silver - Financial Services", Yapi Kredi Bank
Stevie® Awards "Silver - Best Interface Design", Yapi Kredi Bank
Stevie® Awards "Bronz - Best Overall Web Design", Yapi Kredi Bank
Stevie® Awards "Bronz - Banking", Yapi Kredi Bank
French Design Index "Site of the Day" for Personal Portfolio
Altin Orumcek "Corporate Website - 3nd winner", Yapı Kredi Bank
Published "Personal Portfolio" in SiteInspire
Published "Personal Portfolio" in CSS Light
Published "Eti Cicibebe Website" in CSS Light
Feature on "Behance Student Show" about Chippin

2015

W³ Awards "Website Features & User Experience - Gold", Turkcell TV Plus
W³ Awards "Marketing Effectiveness & Transportation / Silver", 25 Million Miles
AME Awards® "Event - Bronze" for Turkish Airlines Eye of the Fan - Italian Job
IAC Awards "Best Broadcasting Interactive Application" for Turkcell TV Plus
IAC Awards "Outstanding Integrated Ad Campaign" for THY 25 Million Miles
Stevie® Awards "Banking - Gold" for Yapı Kredi Bank
Stevie® Awards "Financial Services & Insurance - Bronze", Yapı Kredi Bank
Stevie® Awards "Best Interface Design - Bronze", Yapı Kredi Bank
Altin Orumcek "Banking & Financial Services - Winner", Yapı Kredi Bank
Altin Orumcek "Online Banking - 2nd winner", Yapı Kredi Bank
Feature on "Behance Interaction" about Turkcell TV Plus

2014

Horizon Interactive Awards "Health - Silver", Çölyakla Yaşamak
Horizon Interactive Awards "Responsive & Mobile - Bronze", Çölyakla Yaşamak
Communicator Awards "Financial Service - Excellence Award", Yapı Kredi Bank
Communicator Awards "Banking - Excellence Award", Yapı Kredi Bank
Communicator Awards "Identity - Excellence Award", Yapı Kredi Bank
Interactive Media Awards "Banking", Yapı Kredi Bank
Interactive Media Awards "Financial Services", Yapı Kredi Bank
Altin Orumcek "People’s Choice", Turk Telekom Kariyer
Featured in "Search the focus with the GSA, Yapi Kredi Bank" by Google for Work

2013

Horizon Interactive Awards "Banking & Finance - Bronze", Yapı Kredi Bank
Horizon Interactive Awards "Consumer Information - Bronze", TT Kariyer
Stevie® Awards "Banking & Financial Services - Bronze", EnPara.com
Altin Orumcek "3nd winner", The Marmara Hotels
Altin Orumcek "People’s Choice", Enpara.com
CSS Light "Featured of the Day", Personal Portfolio
French Design Index "Site of the Day", Personal Portfolio
CSS Reel "Site of the Day", Personal Portfolio
Published "Personal Portfolio" in SiteInspire
Published "Personal Portfolio" in Reeoo CSS Gallery

2012

Altin Orumcek "2nd winner", Tarihe Meydan Okuyan Sesler

2011

Altin Orumcek "3nd winner", Borusan Mannesman

2010

Interactive Media Awards "Lifestyle - Best in Class", Adios Card
Interactive Media Awards "Lifestyle - Outstanding Ach.", Adios Card Premium

Interview

2022

Interview "Yes We Work From Home"

Speaker

2021

tmlab° "Designing in UK"

Professional
History

Algbra
Head of Design
2021 → ^[Contract]

DigitalPark
Independent Studio Practice
2015 → 2021

Waste-Creative
Digital Designer
2016 ^[Contract]

Alafortanfoni
Lead Digital Designer
2013 → 2015

MagiClick Digital
Senior Digital Designer
2008 → 2013

Work